Guitar Hero used to be a yearly thing for Activision. But after the release of Warriors of Rock, the series went on a hiatus. Activision felt that the franchise and the music/rhythm genre overall were losing interest.
So what would it take for Guitar Hero to make a return? Activision CEO Eric Hirshberg commented on this in the latest issue of Game Informer.
Hirshberg told the magazine:
“To this day, it remains one of the most beloved brands in entertainment. Will the game make a triumphant return to game devices and culture? That really depends on our ability to re-invent it in a meaningful way. It ran out of gas profoundly, as did the entire rhythm/instrument peripheral category all at once. Those are hard-earned battle scars, and if we think we have a meaningful invention that brings it back with new reasons to engage, then we will, but not before.”
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