Resident Evil 6 sold decently, but sales didn’t come close to Capcom’s expectations. The publisher was hoping the game would achieve s shipment number of 7 million. However, as reported in Capcom’s latest fiscal results, the final figure came in at 4.8 million.
So what went wrong? Why hasn’t Resident Evil 6 been the huge success Capcom was banking on?
The company doesn’t have a clear-cut answer just yet, but pointed to its “internal development operations and sales operations” when it addressed the topic during its latest financial results briefing Q&A.
Capcom’s explanation in full:
“We are currently analyzing the causes, which involve our internal development operations and sales operations. We have not yet reached a clear conclusion. We believe that global sales of 5 million units are proof that this is a popular title. However, we believe that the new challenges we tackled at the development stage were unable to sufficiently appeal to users. In addition, we believe there was inadequate organizational collaboration across our entire company with regard to marketing, promotions, the creation of plans and other activities. We will have to examine these results from several perspectives. We will reexamine our internal operating frameworks in order to identify areas that need to be improved concerning development as well as sales and administrative operations.”