July 2012 NPD: Microsoft’s response, Xbox 360 sales

Posted under 360, News
August 9, 2012 by (@NE_Brian)

Microsoft has sent out its response to the latest NPD report. The company made note of the fact that 203,000 Xbox 360 units were sold in the US last month. While this is slightly down from last month’s sales of 257,000 units, Microsoft held a 49% share of current-gen consoles in the US.

For the full PR, read on below.

Xbox 360 maintains its lead in the U.S. console market, marking 19 months as the top-selling current-generation console in the U.S.

July 2012 U.S. NPD highlights:
· Xbox 360 sold 203,000 units in July, more units than any gaming hardware, and held 49 percent share of current-generation console sales in the U.S. This marks the 17th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S. (Source: NPD Group, July 2012)

· Total retail spend on the Xbox 360 platform in July (hardware, software and accessories) reached $218 million; consumers spent more on Xbox 360 products in July than they spent on the other two current-generation consoles combined. (Source: NPD Group, July 2012)

· During the month of July, Xbox 360 held six of the top 10 U.S. console game titles including: “NCAA Football 13,” “The Amazing Spider-Man,” “Lego Batman 2: DC Super Heroes” “Call of Duty: Black Ops,” “Assassin’s Creed: Revelations” and “Batman: Arkham City.” (Source: NPD Group, July 2012)

There has never been a better time to own an Xbox 360. Coming this holiday:
· The year’s hottest blockbuster games including “Halo 4,” “Forza Horizon,” “Dance Central 3” and “Fable: The Journey.”
· A whole new way to interact with your TV with breakthrough experiences for the whole family such as “Kinect Sesame Street TV,” “Kinect Nat Geo TV” and “Nike+ Kinect Training.”
· A suite of new Xbox LIVE and entertainment experiences including Internet Explorer for Xbox 360 alongside bringing Xbox games to Windows 8.
· Xbox SmartGlass, which enables all the devices you own to work together, making your games and entertainment even better.

Source: Microsoft PR

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